Testing your product with real users before launch, either in person or remote usability testing, is vital because involving other people allows you to discount your own bias as someone closely involved in the design process. Doing so allows you to discover pain points you may not have considered before.
Usability testing is the best way to understand the “why” behind the metrics you observe in analytics: Why is our conversion low at certain sections? Why do we have a high cart abandonment rate? Why do we have areas with intense drop rates? Here’s more about Usability Testing. It can also help your product in these ways:
- Check that your branding and imagery evoke the right emotions.
- Check what your competition is doing right – and what it is not!
- Test early to launch faster
Until recently, the only way to conduct usability tests was to set up an in-house lab and physically recruit users to test your products. You could also appoint an agency to conduct the testing then compile a report for a large fee. These days the landscape is different. For a fraction of the cost, you can arrange remote usability testing of your target audience to be performed. A report is then compiled and delivered to your inbox, all within a couple of hours. There are many options available, but what is the best? We have listed our five favorites below.
Top Remote Usability Testing Tools
UserZoom – A popular online research app, UserZoom offers different remote usability testing methods such as videos and mobile surveys. Unlike most platforms, it allows you to recruit your own users to perform the tests. Alternatively, you can also hire their team of UX experts to conduct the tests for you and analyze the results.
WhatUsersDo – Select a task for your users to perform, then WhatUsersDo will video participants performing the task using your website or app. Depending on which plan you select, a team of experienced UX designers will conduct the tests and analyze them for you. Whatusersdo was purchased by UserZoom in 2018 and added to their portfolio.
Loop11 – An Australian company with a worldwide reach, Loop11 is easy to learn, understand and use thanks to a spacious, plain-speaking website. Under its How It Works menu tab, there clearly worded guides and short, instructive videos for each step of the way. At Loop11, you can test using your own group of testers or recruit a team through the app. Results are available through a wide range of metrics, including task completion rates, heatmaps, and “lostness.”
UsabilityHub – A wide selection of Usability Tests are offered for your product. For example, you can use their “Five Second Test” to see what your audience recalls having glanced at your website for just five seconds. Using their Pro Plan ($100/month paid annually), you can access advanced features such as demographic targeting and A/B Testing.
UserTesting – With a large, demographically diverse audience of remote testers to choose from, results are promised in hours, not days. Their website does not give pricing information, but they invite interested parties to contact them to set up trials.