The global marketplace is more competitive than ever. New products are being launched every day, and each one of them needs to be aiming for operational and service excellence. Great products are the result of great ideas, hard work, and an eye for quality. But quality is more than smart engineers, great design, and a QA team. Quality comes from the top down. The best companies have “quality” in their DNA: their employees talk about quality, their employees see others taking quality-focused actions, and the company, in general, feels quality all around them.

Injecting quality

What does it mean to be a quality-focused culture?

Companies that build a quality-focused culture seek to do things right the first time. In other words, they don’t take shortcuts. This type of behavior goes well beyond leadership, but leadership is where it begins. A culture that’s quality-focused involves producing excellent products, delivering great customer service, and producing top-quality marketing. It also provides excellent office environments for high-caliber employees who are inspired to do their very best while using top tools and processes and then enjoy quality job perks and benefits.

To become a quality-focused company, you must move in a direction that is both good for the company and good for the customers. If these two things are the driving force behind how everyone works, your organization will be well on its way to a quality-focused culture.

Benefits of a quality-focused culture

A quality-focused culture is one where everyone in the organization feels responsible for quality. The benefits of a quality-focused culture are simple.

Happier employees

Employees are happier when their company is quality-focused. Sloppy work shows that people care less. Quality work shows people are passionate and genuinely care about their work and the impact it has. In addition, employee happiness goes hand-in-hand with a reduction in employee turnover. The happier employees are, the less likely they are to leave the company.

Happier customers

A quality-focused company is more likely to retain happier customers. Fewer defects, a robust product, and an overall quality customer experience are advantages. Satisfied customers are more likely to return, and for subscription-based businesses, happier customers will stick around longer.

Fewer expenses

A work culture that takes excellence seriously can also save the company time and money. Wasting time on recurring bugs or incidents can negatively impact the financial health of an organization. When the company puts quality first, errors are reduced, and time and money are saved.

How to become a quality-focused company


Conduct surveys across all areas of the organization to get a sense of where your level of excellence is today. Where is quality today? Where does the organization want to be in the future? In addition, surveys will help gauge where employees believe processes or environments need to be changed.

Set goals

After you measure, you need to set goals that the company can start working towards. Setting goals in and of itself help build a strong foundation for a quality-focused culture. Then, share the goals with the entire organization as this will help instill a focus on quality.

Start with management

Management has to demonstrate a solid commitment to the mission of building a quality-focused culture. If management can set good examples and lead the way, others are more likely to follow. It may be worth looking at your company’s core values as well. If your values don’t include some aspect of “quality,” you may want to consider modifying them and ensuring your entire organization knows and understands those values.


QA is often seen as an obstacle to efficiency, but being quality-focused brings many different benefits. First, quality-focused companies empower employees to become more engaged in the jobs they perform every day. These companies live and breathe excellence. A commitment to this mentality will increase motivation and loyalty amongst employees and customers.